MICROAVVENTURE FEST: THE FIRST VIRTUAL MICROADVENTURE FESTIVAL IN ITALY
WHAT ARE MICROADVENTURES?
If you have been following me a little, you may have noticed that I love adventure travel but also that I believe adventure is a broader concept that implies first of all curiosity and exploration.
This means you do not need to be an adrenaline junkie and do crazy stuff but simply push yourself beyond your comfort zone living small adventures in your everyday life and also close to Home.
In Britain the microadventure idea was first promoted by Alastair Humphreys who defines it as “an adventure that is short, simple, local, cheap – yet still fun, exciting, challenging, refreshing and rewarding“.
I have been using this concept as a travel trend during my adventure and transformative travel workshops for a while, but never really thought about it from a traveller point of view.
I recently realized that I am myself a good example of microadventure traveller since we are always planning to explore and live new adventures close to Home.
So, I have decided to promote the microadventure concept also in Italy because I believe that more and more poeple are interested in outdoor activities without necessarily being super active and adventurous.
MICROADVENTURE FEST IN ITALY
I often talk about adventure on my blog and social medias trying to explain that you do not need to jump from an airplane or into a river to live an adventure (though I have tried this sort of experiences during my travels as I explain in this article).
You can live a microadventure by simply going beyond your comfort zone, rather culturally or physically.
About a month ago I have launched a new IG account about microadventures in Italy thanks to the collaboration with two bloggers and friends who are as well naturally-born microadventurers: Ale (I Viaggi dei Rospi blog) and Meri (Metaperquattro Blog).
We are sharing our microadventures in Italy giving tips and ideas for individuals and families to do both in the outdoors and close to Home.
I have actually met Ale and Meri at the Slow Travel Fest, a circuit of festivals dedicated to slow travel that I used to collaborate with and took place along the Via Francigena in Tuscany.
Unfortunately, due to the current worldwide situation, it was not possible to hold an event so I have thought it could have been a good idea to organize a virtual festival just to keep the good vibes up.
Together with my colleagues from Microavventure Italia in collaboration with Slow Travel Fest and the local tourism association VisitLunigiana, we have organized the first edition of the Microadventure Festival for the solstice weekend in June 2020.
Since we couldn’t gather altogether the idea was that everybody could live his/her own microadventure wherever he/she was sharing it through the social medias.
Local partners have contributed with live contents (italian only) on Facebook presenting the Lunigiana territory (that is where I live and work 🙂 as well as cooking class videos.
Also, on Instagram we have managed the microadventure challenge thanks to the fantastic awards offered by the local providers such as free nights at agriturismo and b&bs or guided tours to explore the Lunigiana.
The event has seen an extraodinary following confirming that more and more people are interested in the topic of microadventures in Italy and also that virtual events are a good mean of communication to promote a destination.
We are all super satisfied with the result and now hoping to be able to reproduce this format in other destinations too.
Miles and I have been participating to the microadventure fest of course 🙂
Our microadventure was sleeping in a tent at some friends garden, where we spent the whole weekend cooking with traditional cast-iron pots on the open fire, chatting and sharing the good vibes of being in nature.
Wild camping is indeed one of our favourite microadventure and this was fun also if we where very close to Home and not exactly “in the wild”.
We cannot wait to go in the Apennines to hike and camp at one of our favourite spots (read more in this article).
Sometimes we really need simple things to enjoy a microadventure and we believe this year in particular that many people will opt for a staycation (read 5 good reasons for a staycation), microadventures will attract more and more interest.